PRODUCT COUNCIL

GROWTH-01 (Growth Strategist)

"Idea dump: 1) Social conversion — free users can gift a 3-month Premium trial to one friend per year, funded by ad savings from that user going quiet. 2) Milestone conversion — hit 1,000 hours of listening, Spotify shows you a 'your music genome' page that's Premium-only to share. 3) Event anchoring — convert during life moments: new job, new city, new relationship — Spotify knows these from listening patterns. What do you do with those?"

RETAIN-01 (Retention Analyst)

"Building on GROWTH-01's milestone idea — what if Premium had a 'music memory' layer that free doesn't? Every year, you get a deep map of how your taste evolved. Free users see a locked preview. That's a retention hook AND a conversion trigger in one. For pure retention brainstorm: 1) Collaborative listening rooms — shared queue, real-time, only Premium. 2) 'Saved forever' vault — free tier playlists expire after 18 months of inactivity; Premium keeps them forever. 3) Liner notes and artist commentary on Premium albums."

FREEMIUM-01 (Free-Tier Listener)

"I'd pay for 'no algorithm, just what I saved.' Give me a mode where the app shuts up and plays my library in order, no recommendations, no DJ, no 'you might also like.' I know that sounds anti-product but I've met a dozen people who feel this way. Also: offline for one playlist free. Just one. Let me taste it. I'd probably want more."

PMF-01 (Product-Market Fit)

"FREEMIUM-01 just described a real segment: the 'leave me alone' user who resists algorithmic push. That's a Premium positioning nobody's tried — 'Spotify Quiet.' No recommendations. No DJ. No discovery engine. Pure library. Sounds insane for a discovery-first product. That's why it might work. Who else has untried positioning ideas?"

CHURNED-01 (Churned Premium User)

"Here's what would have kept me: a 'taste drift alert.' Tell me when my recommendations have plateaued — 'CHURNED-01, you've been in an indie folk loop for 4 months. Want to break out?' Give me a quarterly 'musical health check.' I left because it got boring and nobody noticed. Build a feature that notices. Also: Premium family plan but for friends, not just family. Four friends splitting €15/month — I'd never leave."

UXR-01 (User Research)

"Building on CHURNED-01's 'nobody noticed' insight — what if Premium had a proactive check-in? Not a push notification, a real moment: 'It's been 60 days since you tried something new. Here's one song.' One song. Not a playlist. Not a DJ session. One song with a story behind it. The JTBD for churn prevention is 'make me feel like this app knows me.' One song does that. A playlist doesn't."

METRIC-01 (Metrics Auditor)

"Experiment idea that doesn't require building anything: for 30 days, every free user who hits their skip limit gets offered a 48-hour Premium trial instead of an ad. Zero engineering. You learn conversion intent at the exact moment of friction. The data alone is worth more than a quarter of feature work. SCOPE-01, is this in or out?"

SCOPE-01 (Scope Enforcer)

"Building on METRIC-01's 48-hour trial idea — what if we made it even more aggressive? A 'skip-limit-free weekend' every month. Or a 'bring a friend' trial where both get Premium for a week — you convert two at once and add a social hook. Extending RETAIN-01's music memory layer: what if that annual taste map was generative, not just retrospective? 'Here's your musical DNA — here are 10 artists you've never heard that fit it perfectly.' The memory becomes a discovery engine. And pushing POWER-01's API idea further: a public 'listening graph' — opt-in, anonymized — that third-party apps can build on. Spotify becomes a platform, not just an app."

POWER-01 (Power User)

"I want collaborative playlists with version history — like Git for music. I've built hundreds of playlists over 6 years and I've accidentally deleted things I can't recover. That's Premium-only, zero AI required, pure utility. Also: give me an API. Let me build my own dashboards on my listening data. There's a whole segment of us who'd pay just for that. We exist. We talk about this constantly. Nobody at Spotify has ever asked."

GROWTH-01 (Growth Strategist)

"Wild card round: 1) Spotify for kids as a standalone SKU — parents will pay separately from their own sub. 2) Spotify Live — a ticket-bundled Premium tier: €15/month and one virtual concert included. 3) Spotify Pause — Premium that you can pause for up to 3 months and resume without losing your data or playlists. People cancel because they think there's no other option. Give them the option. You'll recover 30% of churners."

RETAIN-01 (Retention Analyst)

"Building on GROWTH-01's Pause idea — this is the single highest-ROI idea in this session. Every churn study says the #1 reason people cancel is 'I'm not using it enough right now, not that I hate it.' A Pause feature converts a cancel into a snooze. Three months paused, then auto-resume. No re-acquisition cost. This exists for gym memberships. It should exist here."

FREEMIUM-01 (Free-Tier Listener)

"The Pause idea — I'd have used that twice already. I cancelled twice and came back. You could have just paused me. One more: what if free users could 'earn' Premium hours? Listen through an album start-to-finish, get 24 hours Premium. Finish five albums in a month, get a free month. You're rewarding the behavior you want anyway."

CHURNED-01 (Churned Premium User)

"FREEMIUM-01's album-completion idea — I would have stayed for that. Gamification done right: not badges, actual product access. The thing nobody's said yet: Spotify knows when I'm about to churn before I do. Session length drops. Skip rate spikes. Recommendation engagement falls. You have all the signals. Build a 'rescue offer' that fires automatically when the signals hit a threshold — not a discount, a feature unlock. Show me HiFi for a week when I'm drifting. That's when I'm deciding."